Lorna is one of the leading Personal Marketing experts in the UK today. She started her career in brand marketing and sales by joining the graduate marketing scheme at Cadbury, before moving to Cussons. In 2000, Lorna moved into personal branding and communication driven by an interest in how individuals can learn to market themselves and the payback that can be achieved from getting this right. She now has a thriving business called Individual Impact. Her direct, dynamic and engaging style has energised several thousand individuals.
“My passion for my work is driven by the successes I have achieved in transforming the lives of so many. I encourage individuals to consider the brand called ‘Me’ in the same way that companies nurture their brands. To do this I help individuals to be clear about what they wish their reputation to be. From there I take their values and abilities and make them resonate in the way the individuals look, sound and behave. I aim to be insightful, challenging and fun.
“Making a positive impact and feeling confident in our own skin is what many of us aim to do but sometimes we find blind spots that get in the way so we need help in identifying and overcoming them. Working on areas that may previously have been ignored can make a significant difference to an individual’s success.
“There is so much variety with the types of training I offer and the diverse range of clients I see, yet the principles remain the same; it is about making the most of themselves and learning to optimise their individual impact.”